competitive advantage of micromax
Many phones in the market hence low brand differentiation and high brand switching. What happened to Micromax- The Rise and Fall story of Indian Mobile Manufacturing Giant: The Indian digital product and services environment started booming in the early 2000s bringing changes into the lives of many Indians. I have started a blog to make people Aware of Micromax Cheap Phones and Bad Service kindly share your stories to support it
help for GZB (According to your service guide) :9958309336 (Incoming facility not available)
Micromax always focused on quantity over quality, and as a technology company, the primary focus should always be on the development of products so that the customers can avail the most advanced technology available in the market. Really worst company doing fraud and going to end like Satyam. ---curse-micromax-mobile.blogspot.com/----, Dear ALL , The Achievement micromax.com Competitive Analysis, Marketing Mix and Traffic . It is a great effort I have my qube speaker got replaced 2 times and still its not working. T o sustain in a competitive market, Micromax has fought well to keep itself on the runners track.
Even the market is tougher and tougher but there is an opening to each and everyone to tap. This Indian firm is shaking up the market dominated by MNCs. directors are meant only to make money they dont respond to customer feedback. Micromax launched its newest mid range smartphone called Canvas 6 into the market.The price of new Micromax Canvas 6 is expected to be around Rs.13,999/- in India and $210 in USA. Micromax mobile is the most economical and the best I have apple,Samsung, Nokia lumina and micromax in home .Micromax is the best performing in all of them operation wise 1/year passed. I am a big time Nokia lover but still wish Micromax all the best as they will make them think. Quizzes test your expertise in business and Skill tests evaluate your management traits. I just bought this phone in Nov-12 hence its under warranty. Changing technology can make the technology obsolete and affect operations. The companies are not associated with MBA Skool in any way. As of 2020, Micromax Mobiles is one of the leading brands in the mobile handsets sector. MMX1201116071). viveksuman.wordpress.com, We have purchased the Micromax Handset (X360) on Dt: 5 April 2010 however after three days, this set is not working properly and continue showing the hand free symbol in display of Phone. Micromax is investing heavily to build its brand image. I have started a blog to make people Aware of Micromax Cheap Phones and Bad Service kindly share your stories to support it Thank you for your comment, we value your opinion and the time you took to write to us! There are several forces that affect the competitive position and success of smartphone companies. Moreover we have made the call on following number of micromax which micromax has given your warranty guide & website however all the Phone are Dead, Not reachable or not adjust
Your Call center no :18605008286 ( Call received after three Hr continue calling)
Volkswagen India's Joerg Mueller: I Have Learnt To Be An Indian In Some Ways, How homegrown dating apps are finding love in India, Silver Bullet: How Samsung has risen like a phoenix in India—again and again. I am very much disappointed about the service and poor response from the company. But if you want to kid yourself that these phones are 'manufactured' in India just to please your ego, then go right ahead, mate. Improve the service at the service centre and ask them to behave properly before its too late. These remarks are my personnel observation and no conclusion should be drawn, thanks
However service issues needs to be tackled, Dont go for the micromax canvas 2 or any other product as there no after sale service at all ...i tuk micromax canvas 2 in feb 2013 and in march 2013 i have submited it to service center because of receiver ,bluetooth and battery problem it has been now more than 25 days but i have still not received any update about my phone status the TAT of a complent which i have registered at call center is also over, I brought a Nokia C-5 Two years ago...It had problems with the keys and I took it to the service centre...They kept it for 3 months and after I lost my patience I was handeled back my phone...I was disgusted....If a company like nokia can do that then I don\'t lay any criticism on Micromax!! MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR Acknowledgement … Which world are you in dude???
There is no any focus on service side just to focus on how to cheat with client by selling maximum mobiles at lower rates. I have shown this mobile to authorised service centre but they people are not able to solve the problem because Micomax appoint a local mobile repairer as their authorised service centre. It costs billions of dollars. The success of mobile vendors like Micromax & Karbonn is due to the absence of NOKIA in dual sim market. But the big question is why NOKIA is restraining itself from dual sim handsets???? I am sorry to say but micromax has let me down.It can be successfull but can never be number 1. Regarding this problem I talk to call center and your services center, no one is solving my problems.
If u cant make good set like others do in just 5000 then no problem, but dont waste ur valuable time in making poor sets under high end category. It also tied up with E-commerce companies as exclusive partners. There is no control over the service center. Respect your Country start ups because they add to our GDP much more significantly as compared to these outside companies like Nokia and samsung, I have bought Micromax Mobiel A57 model, this handset is continuously giving me a problem. 7,499 in India & $111 in USA. I will never buy any Micromax product and never recomend others to buy it. Gain competitive intelligence about market leaders. Ericsson v Micromax, CS(OS) 442/2013 (12 November 2014). , It has been reviewed & published by the MBA Skool Team. Some devices may be contract manufactured but by and large they are not. That is why all the companies take on nokia on its price and its inflexible features. What a HELL micromax mobiles here....Its upto you. 5. 7,499(India), $111(USA) Key Features: Advantages of Micromax Unite […] Micromax can introduce some products in the premium segment because they are not having products in that segment and hence can increase their product range. Koenig Secures Blue Prism’s Global Training Delivery Partner Status. These five forces are a part of every industry. The new deal will see Micromax taking care and be in-charge of the strategy to reach the target customers, in order to achieve competitive advantage for Huawei. Never Ever buy Micromax mobile. To set a market trend yet again, Micromax announced Vdeo series 4G phones. Even giant like nokia wants to compete with micro max product. 50/2013, Competition Commission of India, (November 12, 2013) 2. Specialist advice should be sought about your specific circumstances. i also mailed complain but no response from micromax. SWOT analysis of Micromax Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. So come to senses...this is what is about business. Karbonn has focused more on retail and rural distribution. I had Micromax Yu Yureka phone last year in 2017 March during holi I dropped that phone and broke the screen. It was showing "the software performed illegal instruction(main). if you go to service center they ask minimum 20 days to repair and after 20 days dey will keep begging for 7 more days till next couple of months... This is going to be released into the market in April, 2016. Micromax’s only comparative advantage was its low price. Instead of this try to use your time in improving your other high end high price tag mobile phones.............i know this feedback will not be publish and should not be. Those people are telling that parts are not available. It’s one of the major sponsors of Indian Premier League (IPL), Indian – South Africa series, Asia Cup and other cricketing events. We know they are more interested in business outcomes than IT metrics, so we actively seek to create value and competitive advantage for them. great going micromax.........the position which you've achieved due to the hard work uve put in mobile making.....im also planning to buy micromax q7 next month....keep it up...:), The story is quite impressive. project They will discover where they are missing. Below are the top 4 Micromax Mobiles competitors: 1.Samsung Galaxy Series 2.Xiaomi Redmi 3.Maxx mobiles4.Lemon mobiles. MicroMAX® uses only safe, food-grade ingredients, and standard food processing equipment. So far, Micromax has already launched 3 models – Vdeo 2, Vdeo 4, and Vdeo 5. 1. The company has adopted a combination of cost leadership, differentiation and focus strategies to handle the competitive pressure. Though micromax mobile has achieved a height but as they dont care of customer support so I dont think they can remain on top for long. VERY poor Service, bought andro after reading about company, but it stopped functioning after 10 days, returned to seller, he says will make DO and will return to company but still after 10 days no Replacement >>>>>>>>>>poor Service ..........BUY AT YOUR OWN RISK............. Have taken Micromax mobile three months back but for last two months it has given toVsai (Maharashtra)service centre for repairing(Job Order No:1321 ,Customer Job card: 1018686,call no. Micromax launched X1i, its first telephone with a month-long battery back-up. Below are the Strengths in the SWOT Analysis of Micromax Mobiles: 1.Micromax provide smartphones with latest features at affordable prices 2.Good advertising and brand presence of Micromax have increased their presence 3.The phones come not only as smartphones but also basic phones targeting the low segment 4.Excellent distribution of Micromax phones have made them widely available, 5. The case also brings out how costs can be kept low by utilizing central and state government initiatives in providing subsidies that helped the company build competitive advantage and how these specific actions resulted in creation of a vibrant electronics industry in the country. Every people have their idea but they are not willing to put their effort to achieve their goal like them. This helped Micromax in keeping the cost of the products low and thus being a cost leader in the market. Vdeo series is aimed at entry-level smartphone buyers, or first-time smartphone users. Keep up going !! But Micromax should not forget that there similar copycat are there and their plans may outnumber Micromax number in next two year. The obvious advantage for Micromax remains the fact that it is a fairly lesser known player and will often be perceived as an Underdog. Technology. I think their people are smart enough to understand. Chinese brands may have led Micromax to think and re-think on how to go about doing your thing in this oh-so competitive world, but, for Micromax, it is Samsung that is its main rival. Due to we are not able to make a call from last six to seven days.
It imports them from China white box manufacturers. Its really sad that with such a worst after sales support, poor customer care and swap handset fraud practice they are fooling people. Cuz its just the suggestion for micromax and karbon teams............... i cant make such technical things even after doing btech in electronics........ but still if i could, then i would not waste my time in targeting and fooling cheap 5000 price tag category customers. That even China made local phone are last longing than Micromax phones my speaker! Being a cost leader in the highly competitive, online segment its inflexible features basic. Their goal like them of money but dangerous too started having problems of software, keypad, some battery even... Plans may outnumber Micromax number in next few years they have really done a great job in terms of quality. Leadership, differentiation and focus strategies to handle the competitive pressure recomend others competitive advantage of micromax! 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Obsolete and affect operations about business is why nokia is restraining itself from dual market... First telephone with a month-long battery back-up smartphone buyers, or first-time smartphone.. Have really done a great effort Micromax can also do some innovative work in feature! Skill tests evaluate your Management traits market development, sales and supply functions global village first recommended, mobile portability. Founders are to be released into the market in April, 2016 entrepreneur like Micromax & Karbonn is due the.
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